White Hat Link Building Services London

White hat link building services are the power punch in getting your business on the first page of Google. Link acquisition is no longer the process of acquiring many links from any source with your desired keyword in the anchor text. Nowadays, we need to be extremely vigilant when it comes to the kind of link building services or link acquisitions from content marketing efforts that end up pointing to our website. In a post-Google Penguin world, it’s easy to find yourself with an over-optimisation penalty and potentially getting penalised for having links on low-end websites.

As a white hat link building agency, Digital Search Group strategically considers our approach from top to bottom. We work hard to create content assets for our client base that website owners want to link to due to the quality of the content assets and not simply link to us because we’ve begged (or paid) the website owner to do so. Whether you are looking for link building services in the UK, link building services for an Australian business, multilingual link building for a multi-regional campaign, or anything else for that matter, we've got you covered.

In reality, the process of white hat link acquisition is primarily focused at gaining rankings in Google and driving relevant traffic (snapshot below from Google Webmaster Tools ‘Search Queries’ data):

Link Building Services London growing search queries


Our Approach to White Hat Link Building Services

To ensure our manual link building services are bullet proof (safe from Google Penguin), we arm our link building experts with various tools to ensure our clients link profiles clean and that we always acquire the best links.

Some of the services we use include (but not limited to):

1/. Link Research Tools

Link Research Tools Link Prospecting Tools

2/. Open Site Explorer (from Moz)

Open Site Explorer for Competitor Link Harvesting and Quality Control

3/. Link Prospector from Citation Labs

Link Building Tool from Citation Labs


4/. Professionally applied Content Outreach with the help of Media Buzzer

Content Outreach

5/. Applying unique Link Building Strategies that fit with different clients’ campaigns.

Strategic Link Building

Example Link Types from Our Link Building Services

Here are some examples safe ways we build backlinks for our clients in a post-Penguin world:

  • Link building with Social Media Profiles (Facebook, Twitter, LinkedIn, Google+ and so on)
  • Link baiting via highly engaging blog content shared in the right circles can gain links back to your website and also build-up lots of traffic
  • Resource pages link building whereby you’re linked to as a highly relevant resource of information
  • Directory link building (although most directories were killed off in 2012, there are still some highly trafficked directories that pass value)
  • Blogger outreach services whereby we create engaging content and reach out with our content assets with the aim of getting published on highly authoritative websites to create links back to our client and brand awareness

Digital Search Group provides a free comprehensive backlink audit during the proposal process or for any general enquiry so contact us today and discuss your ambitions with one of our specialists.

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